King Magnetic is officially “Back In The Trap” for the lead single and music video off his upcoming album of the same name, which is a collaborative project with Canadian producer DOCWILLROB. Together, they’re crafting an equally harrowing and gripping look at the streets that boasts a modern sound, with a time-tested approach to lyricism.

While King Mag maintains the straightforward and gruff approach that made his 2017 project, Everything Happens 4 A Reason, a success, he’s now pairing it with hard-hitting instrumentals made for the whip. The Allentown, PA rapper may have laid his roots in Boom bap, but he’s proving here that he can also embrace the Trap sound alongside Winnipeg-based producer, DOCWILLROB.

Their first single together is brought to life by the team at We L!ve TV, who capture the gritty and tenacious energy of King Mag’s rhymes. Like the track itself, the visuals mostly center on the chorus’ idea that you need to “Kill something just to live.” What exactly ends up being killed, well, that’s up to the viewer to decide.

Check out the visuals and head over to iTunes, Amazon or Google Play to pre-order the LP, which officially drops July 27th through all major digital retailers and streaming platforms, via King Mag Music.