Action Bronson is an enigma. His mystique as an overall entertainer is something to marvel at. Just looking at him is enough to inspire awe in people of all races. For someone that once worked in various kitchens throughout New York City just a few years ago, it’s amazing to see what the new-class heavyweight has accomplished in such a short amount of time, and I’m not even talking about his music.
While Bronson has clearly established himself as a force to be reckoned with in New York hip-hop, it’s his continuing work in the food industry that’s bringing him face to face with fans all across the world. His culinary show Fuck, That’s Delicious, produced by Vice and appearing on Viceland, follows him on his adventures full of food, friends, and culture, giving viewers a hilarious look into cities all over the globe. With the show going strong in its new season, Bronson’s influence continues to grow, as he works with world-class chefs like Daniel Boulud, Mario Batali, Michael White, and Massimo Bottura. Even Anthony Bourdain, the guy who practically invented the modern traveling culinary show, said there’s nobody he’d rather see talking to a camera about food than Bronson.
Elsewhere on television, he’s appeared on Jimmy Kimmel Live! and become a near regular on Late Night with Seth Meyers, where he cooks up treats for the host amidst hilarious stories about his upbringing in New York and his passion for cooking. The Rap Chef has also expressed enormous interest in developing his own cookbook, something that he says we should be seeing this year if all goes as planned. It seems that, despite rap making him a world-renowned figure, it’s his true love for food that could be carrying him into long-term fame.
There’s one person I would compare Action Bronson to in terms of what they’re future holds beyond rap: Kanye West. Kanye has made it strikingly clear that his foray into the fashion world is no fluke or one-time hobby. This is something he has always cared about, and now he’s using his music fame as a platform to jump into new territories. Bronson is doing the exact same thing, but with food. It’s an art form that he encourages, loves, and thrives in, and it’s one that I predict will remain a part of him much longer than rap. Influenced so heavily by hip-hop, it only makes sense that he’s the type of new-age culinary icon that is so admired by today’s youth. As someone who loves both his music and his culinary ventures, I can open-mindedly say that whatever he ends up doing, I would fully support him. I’m serious when I say I’d rather have a meal with Action than go to one of his concerts.
Considering all that he’s done and all that he plans on doing, Action Bronson is a great example of how hip-hop can be a platform for all kinds of art, be it movies, fashion, or food. It’s refreshing to see somebody from the culture be embraced by a larger audience in a different venue, and it couldn’t have happened to a more genuine human being. If he never released another album or song, Bronson’s charisma and sense of humor is what will have people coming back for seconds and thirds, no matter what he sets his mind to.