Deion’s voice radiates like a warm hug, full of range and skillful layering. And it’s for those reasons that he had cemented his place in Hip-Hop and R&B through collaborations with Hi-Tek and Talib Kweli, 50 Cent, Jadakiss, The Game, Masta Ace and others. But with “Hold On,” Deion is stepping out on his own with a melodic and addictive lead single off his much anticipated new album.
The Cincinnati, Ohio native’s vocals sound as rich and smooth as ever on “Hold On,” a track that arrives at the perfect time for our society. Its message of faith and keeping your head up could not be more relevant-or-necessary, and it’s also never sounded quite this good. You can also thank the producer for that, because Floyd The Locsmif’s piano-fueled instrumental is the perfect match for Deion’s songwriting.
This track is also the first we’re hearing from the R&B crooner since his 2016 offering, a collection of unreleased songs titled, Time Wasted, which you need to stream immediately in case you were caught sleeping. Consider that EP and “Hold On” the appetizer for his new full-length, Break The Circle, which drops early next year.
“Hold On” is now available for stream and download through all major digital retailers, through Deion’s own imprint, Brown Panther, via EMPIRE Distribution. Stay tuned for the release of Break The Circle, which is due on is due out January, ’18.