The Massachusetts-based duo of DJ Manipulator and Louie Gonz return with the striking visuals for “Forward,” an emotionally gripping and soulful cut off their notable joint project, The Loops.

Backed by Manipulator’s meditative instrumental, Gonz puts his knack for braggadocio aside and focuses on everything that’s been trying to pull him down over the years. From the naysayers to liquor to the devil himself, there’s been plenty of negativity swarming the rapper’s brain. And it’s all brought to life in this beautifully shot video which they both had a hand in directing.

The visuals place the emotional weight of “Forward” to brilliant use by utilizing fetching grayscale effects in addition to slick editing techniques. Nearly every element of Gonz’s rhymes is featured here, whether it’s the bottle he can’t seem to put down, or the family that means so much to him. Speaking of, this video is dedicated to the memory of the emcee’s late father, Luis A. Gonzalez Sr., who’s honored in the closing credits.

Check out the visuals for “Forward” and be sure the keep The Loops in steady rotation. Head over to the digital retailer of your choice to stream or download the 12 track project which is available via Music Is My Message / Speak Up Ent. And for those in the New England area, the duo will be performing at the Worcester Palladium this Friday at part of The 508 Tour with Joyner Lucas. Click here to cop your tix!