Miami, FL native Dayou is an enigma. From rapping in the mirror at 10-years-old to releasing two full-length albums, the 22-year-old rapper doesn’t mind spending hours perfecting every single. Why? Since “timeless music should always be the main objective.”

Inspired by his past, present and future, Dayou aims to produce crystal clear stories that assume the role of a scrapbook. From 400K streams on SoundCloud, a surplus of 17K monthly listeners on Spotify, as well as working with producers like the Pyrvmids (cred: Willow Smith, Denzel Curry), the creative aims to inspire others through his artistry. The music video is Dayou’s first under ATG, and focuses on his music, instead of incorporating flashy visuals. Viewers get to listen to, and even agree, with his lyrics, bringing forward a new take on music videos. Watch the music video for “Now” below