The artist behind Kendrick Lamar's album art speaks on the designKendrick Lamar’s new artwork for DAMN. was less than expected. When you look back to the direction behind his To Pimp A Butterfly, you’d never really think this is the direction that Kendrick would travel. Nonetheless, this is route he is taking and the artist behind the new album’s direction speaks on the design.

Kendrick Lamar reveals track-list and artwork for new album

This is not Vlad Sepetov first time around the block with TDE. He’s worked on ScHoolboy Q’s Oxymoron, Kendrick’s TPAB and many more. His portfolio speaks for itself and the “abrasive yet simplistic direction he chose for K. Dot’s DAMN. album deviates from what is considered “the norm.”