Big Sean is outrightly making “moves” before his new album,¬†I Decided, is released on February 3rd. With a hit single in “Bounce Back“, he’s clearly going all in with 2017. On top of his upcoming music venture, it’s also been announced that one of the things he decided on is leaving his Adidas sponsorship for Puma.
The switch was evident in his recent video for “Moves”, in which he’s spotted wearing pants and sneakers from the brand. Of course, he’s not the only fashionable young icon to rep Puma. The Weeknd and Kylie Jenner have previously inked deals with them, and Rihanna is still their creative director. Sean was with Adidas for five years, much like his mentor Kanye West. With a growing roster of stars, it seems Puma is poised to take on American pop music.
I Decided, Sean’s fourth studio album, will hit our ears on February 3rd. After such a huge artistic leap forward on his most recent solo project,¬†Dark Sky Paradise, it’ll be interesting to see where he takes his sound next.